Kellogg Co is setting up a joint venture with the African arm of
Singapore’s Tolaram Group to bolster its breakfast and snack food
offerings in West Africa.
Kellogg will be paying $450 million for a 50 percent stake in Lagos,
Nigeria-based Multipro, a food sales and distribution company owned by
Tolaram, with an option to buy a stake in Tolaram’s African unit.
Tolaram Africa Foods owns 49 percent of Dufil Prima Foods Plc, the
maker of Indomie noodles, Minimie snacks, Power oil and Power pasta
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