Thursday, 16 July 2015

A BILLION NAIRA REVENUE RAKING POSSIBILITY: LAGOS CARNIVAL


Ever thought of why England, Brazil, Germany and other countries spend so much to keep their carnivals going. The answer is simple. They make more than they spend. The ratio of the expenditure on this carnivals to the revenue is like pouring a cup of water into an ocean. The hospitality, aviation, beverage, fast food, bureau de change, banking industry and others are beneficiaries of such events.

Lagos carnival celebration like Nottingham carnival show cases the artistic, cultural and joyful spirit of Lagosians. Prior to 2010 when Ex-Governor of Lagos State - Babatunde Raji Fashola put up a team headed by Mr Adeogun Adeola that organized the first Lagos carnival, many communities organize street carnivals at a chosen time in the year to wine, dance and dine. These carnivals usually occur at Easter or the month of December and January, depending on each street’s organizers. However, the earliest recording of a carnival in Lagos was 1881 after the completion of the Holy Cross Cathedral on Lagos Island - Called Carreta. It used to be held three times a year- Easter Monday, Christmas Day and New Year’s Day.

But with Lagos State government intent to build and brand itself as a mega city, such initiative like the Lagos carnival was birthed. The carnival allows participants to showcase effigies like; camels, butterflies etc.
The glamorous carnival procession is within the Ikoyi axis and the grand rendezvous for everyone is the Tafawa Balewa Square (TBS) – a Remembrance Arcade (with memorials to World War I, World War II and civil-war victims) and the 26-storey Independence House.

Some of the junior and adult carnival groups include Locomotion, Oko Faji, Obalende, Isale-Eko, Ogba, Africarebeanna, Ikeja, Surulere and Lafiaji.

Some of the dignitaries and celebrities that have graced the carnival so far are; Ex-Governor of Lagos State (Babatunde Fashola), Abimbola Fashola, Princess Adejoke Orelope-Adefulire (Ex-Deputy Governor of Lagos State), Chief (Mrs) Kemi Nelson, Mr Disu Holloway (Ex-Commissioner for Tourism, Lagos State), Professor Wole Soyinka, Chief Rasheed Gbadamosi (Business mongul), Senator Tokunbo Afikuyomi, Oba of Lagos (Oba Rilwan Akiolu I), Oba of Badagry (Whenu Aholu MenuToyi 1), Late (Chief) Molade Okoya Thomas, American film star - Danny Glover, Opral Benson and many more.


The future is bright. We can only be hopeful. God bless Nigeria! God bless Lagos!









Effigy of Obafemi Awolowo
Effigy of Prof Wole Soyinka
Effigy of Late Fela Kuti
Credit: The Punch Newspaper, Leadership Newspaper, Thisday, CP Africa, Lukesh Photography, Bella Naija, Village Square.

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